325 Laundry Business Name Ideas

How to Name Your Laundry Business

The name you choose for your laundry cleaning business is one of the most important decisions you will make as a new entrepreneur. It’s because your new company brand has the power to communicate your unique and attractive benefits to customers. 

Powerful names can greatly impact your business’s perception in new clients’ minds.  I will help you come up with a catchy laundry business name to attract paying customers to build your business.  

Come let’s get busy naming your laundry service, dry-cleaning, laundromat, or laundry shop …

Step 1 – Determine The Unique Branding Position of Your Laundry Business

Before you can come up with a unique laundry business name you need to get clear on your branding position. What types of cleaning services and products are you offering? Who are your target customers? What makes your cleaning business special and different?  

A strong branding position will attract paying customers to your establishment that will appreciate your talent and refer their friends.  This will make your marketing easier because you will know exactly what your unique benefits are. Come along as we develop your laundry branding in two easy steps. 

Your Laundry Business Difference vs Competitors

What “position” do you want to claim a stake in your customer’s minds as opposed to your competitors? 

Is your business MORE faster, experts at cleaning designer garments, more convenience with pick up and delivery laundry service or is your laundromat a super fun place to get your wash done and meet friends?   

How You Want Customers to Identify Your Laundry Shop

What qualities do you want your customers to be reminded of when your laundry company names come to mind? Are you the best laundry business cheapest, fastest, most careful with fine clothing, laundromat with a cool vibe and ambiance?  

Example of Laundry Branding Position:

An innovative laundromat that specializes in green cleaning, organic snacks, indie music playing, strong wifi and comfortable couches for young professionals and students to do their wash, work and relax together.

Please take a moment to think through these important questions and answer them by drafting your unique branding position as shown in the example above. 

Trust me having this statement will greatly assist you in the next step to naming your laundry business and brainstorming cute cleaning business names. 

Step 2 – Brainstorm Name Ideas For Your Laundry Business

Armed with your branding position statement (discussed above) you are now ready to come up with a list of good laundry shop names using my pro brainstorming techniques below. Use some or all of the methods and create a long list of possible name ideas for your business. 

To create your most unique laundry business name, brainstorming is the first order of business.  The best place to start is inside your ideal client’s mind. Who are your target customers for your laundry shop’s services? 

Are they college students, young professionals, families or singles over 35. 

Once you have your perfect customer in mind, figuratively step into their shoes. This is important because you want to evaluate your name options through their eyes for the best results. 

Don’t fall into the trap of naive business owners who judge their laundry business name ideas using their own taste. You want to appeal to YOUR customers, not to yourself. 

Example – You own a laundry business and are 45 years old, however, your clients are primarily young students under 30. The names you like such as Elegant Cleaners will not appeal to this younger audience who will likely appreciate a hipper, trendier name such as The Laundry Spot or Do Laundry Now. 

Begin your brainstorming by listing words about your services such as wash, dryer, spin-dry, suds, clean, press, steam, etc. Include adjectives that you want to use to describe your cleaning approach green, organic, fresh, chic, natural, trendy, fashionable etc. 

Play around with rhyming names or with words that all have the same starting letters such as Little Laundry Lane or Clean Corner. These types of phrases are unique and easy to remember.

Then continue to the next step where we will review each of these naming ideas against the checklist below to determine which is the absolute name for your new laundry business. 

Check out my full list of 24 ways to brainstorm business name ideas here 

Review Business Name Lists

Read lists of business name ideas such as these below from my blog to get inspiration for your best company name:

 Cleaning Business Name Ideas

Combine Two Words for One Business Name

Blend personal names of two or more owners into an interesting compound business name. Learn the many ways to combine names for your business name in my article here. 

Name Your Company with Your Personal Name  

Some cleaning business owners elect to use their own personal name as their business name.

Generally, I do not recommend naming your business after yourself – except in a few instances – read more in my article about naming a business after yourself here

FYI: Avoid using business owner initials as a business name. Some new entrepreneurs decide to use their initials as their company name. This is not a good idea, because names such as The ABC laundry business (Abe, Bob and Charlie) is boring, easy to forget, hard to spell, and pronounce. NOT the type of name to become memorable in customer’s minds.

Together we can do much better. Keep reading to come up with your best laundry business name. 

Use Acronyms to Come Up Company Name

An acronym is different from a name made up of owner initials because it creates a new word. 

Some examples; IBM is an initial name (for International Business Machines) which is spoken as each letter separately – I -B- M.

An example acronym name is LEGO (short for Leg Godt – danish for “play well”) and is pronounced as one word.

Use this online tool to brainstorm some creative acronym business names.

Experiment with Wordplay and Funny Puns

Puns are jokes that exploit the different possible meanings of words – a play on words. They can make funny and catchy business names.

Some examples of laundry service name puns; Dirty Laundry, Professor Clean, Clean Day, Zone Clean, Clean Party.

Have fun and get business name inspiration with this free Pun Generator tool.

Try Rhymes for a Catchy Business Name

Using a rhyming name can make your brand more memorable such as StubHub and 7-Eleven. 

Business names that rhyme has a musical quality that helps them stand out in customers’ minds. I used this free online rhyme tool to come up with these names for laundry business companies:

Brain Wash
Slosh Wash
Panache Wash
Lush Wash
Higher Dryer
Wired Dryer
Dryer Supplier

Utilize Descriptive Word Phrases for Laundry Business Names

Use keywords that describe your cosmetic products and services and their benefits to create interesting and powerful laundry business names.

Begin with your business type -“laundry ”. Then create a list of related words such as; cleaning, suds, soap, hot water, clothes, garments, press, iron, steam, washer, dryer  

Combine these related words with other words such as; your location, name, or specialty laundry service. 

Here are some examples of laundry-related names:

Suds Artists
New York Clean
Pressed Pretty in Portland
Soap & Water Laundromat

>>Check out my full list of 24 pro ways to brainstorm business name ideas here 

Step 3 – Select Your Best Laundry Business Name Checklist  

By following my recommended steps above you will have come up with a long list of good laundry business names. Next comes, the critical phase of evaluating your name ideas and selecting your perfect brand name. 

Use my pro checklist below of important criteria to help you make the best choice.

Checklist to Choose Your Best Laundry Business Name – 9 Important Considerations

Communicates Your Product and Services – Is it relevant to your service menu and offerings?

Don’t be so clever that you confuse customers and they can’t figure out what you are selling.

Good name for a laundry business= All Clean! Laundry Service 
Bad name for a laundry business = Whitewashed

Manageable to pronounce – Be sure that your laundry business name can be spoken (and understood) easily. You want lots of customer referrals so make it easy for your clients to give you the free word of mouth advertising.

People will remember names that are easy to say and forget companies with complex or unpronounceable names.

Good name for a laundry business= Soaped Up Laundromat
Bad name for a laundry business = Aqua Cleanse Agents

Easy to spell – Aim for a name that is easy to spell so customers can easily find you in telephone directories and online search engines. Also, the best names are of a short to medium length so they are easier to write and type. 

Good name for a laundry business= Clean & Fresh Laundry
Bad name for a laundry business = Brilliant Brights

Simple to remember – The easier it is for customers to remember your company names the more likely they are to refer you to their friends and family.

Good name for a laundry business=  Laundry on Main
Bad name for a laundry business = All Cleaning Services of Rockland County

Distinctive & Unique – Your best name choice is distinct and unlike your market competitors’ brand names to avoid customer confusion. 

Unique names stand out positively. Verify that your name choice is not taken or trademarked in your state.  

• Is Flexible and Expandable – Choose a name that is flexible enough to allow your business to grow and new products and services. Don’t limit yourself too much. Select a name that provides the ability to expand to other markets and locations also. 
  
• Check for Rude or Negative Meanings – Take time to verify that what you think is funny your customers don’t view as rude! Plus research any negative meanings of the words you have in your company name. This is especially important if you serve foreign markets or ethnic customers. Speak to native speakers of their mother tongue to clear your name ideas. 

• Search Domain Name Availability – Before you decide on your final laundry business company name check if the corresponding domain name URL is available.
  
  This secures your right to use your website. If your desired name is not available, don’t fret, here are my expert tips on how to find a matching domain name to your company name, even if your first choice is taken.
  
• Check if Social Media Profiles are Taken – If your domain name is available, then go ahead and check if all the social media account profiles are available. Check all of the most popular social media sites’ user names availability with one click at Knowem here.